US pet treat, chew sales may hit US$6.7 billion in 2019
2019.10.8
https://www.petfoodindustry.com/articles/8569-us-pet-treat-chew-sales-may-hit-us67-billion-in-2019
Pet product market analysts forecast that pet treat and chew sales in 2019 will hit US$6.7 billion in the United States. Packaged Facts analysts also predicted that the pet treat market would grow at a compound annual growth rate (CAGR) of 2.8% through 2023. The market researchers published their prognostications in the third edition of “Pet Treats and Chews in the U.S.”
宠物产品市场分析师预测, 2019 年宠物零食和咀嚼产品在美国的销售额将达到 67 亿美元。Packaged Facts分析师还预测,到 2023 年,宠物零食市场将以 2.8% 的复合年增长率 (CAGR) 增长。市场研究人员在第三版“美国宠物零食和咀嚼食品”中发表了他们的预测
Pet treat sales growth continues to outpace food. However, pet treat sales growth relative to previous years has slowed, according to Packaged Facts analysts. One cause may be that pet treat premiumization seems to have reached a point of saturation at which increased sales value per volume may plateau.
宠物零食的销售增长继续超过食品。然而,Packaged Facts 分析师表示,与往年相比,宠物零食的销售增长已经放缓。一个原因可能是宠物零食的高端化似乎已经达到了饱和点,在这个点上,每件商品的销售价值可能会趋于平稳。
Safety, sourcing and other pet treat trends
安全、采购和其他宠物治疗趋势
Recent recalls of pig ear dog chews have led to an increased focus on sourcing of pet treats, according to Packaged Facts analysts. Pet treat labeling increasingly used “sourced in the USA” to assure pet owners of their products’ provenance. Safety and traceability have come to the forefront in products claims and labeling, as consumers worry following federal announcements.
据 Packaged Facts 分析师称,最近对猪耳狗咀嚼物的召回导致人们更加关注宠物零食的采购。宠物零食标签越来越多地使用“源自美国”来向宠物主人保证其产品的来源。安全性和可追溯性已成为产品声明和标签的重中之重,因为消费者在联邦公告后担心。
Beyond recalls, the U.S. Food and Drug Administration advised all pet owners to avoid pig ear dog chews in the United States. As of August 27, the Centers for Disease Control reported 143 cases of human infection by Salmonella enterica related to exposure to pig ear dog treats. Of these, 33 people were hospitalized.
除了召回之外,美国食品和药物管理局建议所有宠物主人在美国避免使用猪耳狗咀嚼物。截至 8 月 27 日,疾病控制中心报告了 143 例 与接触猪耳狗零食有关的肠道沙门氏菌人类感染病例。其中,33人住院。
Packaged Facts noted the continued importance of biological benefits in pet treats. Beyond giving pets something tasty, pet owners want to give their pets something that will benefit the animal’s health and wellness. Dental chews and functional ingredients serve as examples of this. On the psychological benefits side, pet owners look to treats as a time to show affection and interact with their pets.
Packaged Facts 指出了宠物零食中生物益处的持续重要性。除了给宠物一些美味的东西外,宠物主人还想给他们的宠物一些有益于动物健康的东西。牙科咀嚼物和功能性成分就是这方面的例子。在心理利益方面,宠物主人将款待视为表达爱意并与宠物互动的时间。
CBD pet treat trend
CBD 宠物零食趋势
"CBD, or cannabidiol, supplements are in high demand in human markets, credited with treating conditions ranging from anxiety to asthma,” David Sprinkle, research director for Packaged Facts, said in a press release. “The use of CBD has crossed over into the pet market, with usage spiking after the passage of the most recent Farm Bill in December 2018, which took a significant step towards separating hemp and hemp-derived CBD from marijuana-based products.”
“ CBD 或大麻二酚补充剂在人类市场上的需求量很大,被认为可以治疗从焦虑到哮喘的各种疾病,”Packaged Facts 的研究主任 David Sprinkle 在新闻稿中说。“CBD 的使用已经跨越到宠物市场,在 2018 年 12 月通过最新的农业法案后使用量激增,该法案朝着将大麻和大麻衍生的 CBD 与大麻产品分离迈出了重要一步。”