ORLANDO, Fla. — Pet industry spending reached a new all-time high in 2018, totaling $72.56 billion, according to the 2019-2020 National Pet Owners Survey conducted annually by the American Pet Products Association (APPA). Last year, pet owners spent 4%, or $3 billion, more on pet care supplies and services compared to 2017.
佛罗里达州奥兰多市——根据美国宠物用品协会 (APPA) 每年进行的 2019-2020 年全国宠物主人调查,宠物行业的支出在 2018 年创下历史新高,总计 725.6 亿美元。去年,与 2017 年相比,宠物主人在宠物护理用品和服务上的支出增加了 4%,即 30 亿美元。
“Millennials continue to be the largest pet-owning demographic and this shows in the data,” said Bob Vetere, president and CEO of APPA, who announced the key findings from the survey during Global Pet Expo on March 21. “We know this generation is willing to pay more for quality products and services to improve the health and well-being of their pets. Today more than ever, pet owners view their pets as irreplaceable members of their families and lives, and it’s thanks to this that we continue to see such incredible growth within the pet care community.”
APPA 总裁兼首席执行官 Bob Vetere 在 3 月 21 日的全球宠物博览会期间宣布了调查的主要结果时说:“千禧一代仍然是最大的宠物拥有人口,这在数据中得到了体现。“我们了解这一代人愿意为优质产品和服务支付更多费用,以改善宠物的健康和福祉。如今,宠物主人比以往任何时候都更将他们的宠物视为家庭和生活中不可替代的成员,正是由于这一点,我们才能继续看到宠物护理界如此令人难以置信的增长。”
A breakdown of the spending data shows pet owners spent an estimated $30.32 billion on pet food in 2018, an increase of 4.3% from 2017. APPA went on to predict spending on pet food would increase by 4.5% over the next year, estimating spending to reach $31.68 billion by the end of 2019.
支出数据细分显示,2018 年宠物主人在宠物食品上的支出估计为 303.2 亿美元,比 2017 年增长 4.3%。APPA 继续预测,明年宠物食品支出将增长 4.5%,估计支出将达到到2019年底达到316.8亿美元。
According to the study, premium pet foods are purchased most frequently in the US market, followed by generic and natural pet foods. APPA’s 2018 survey indicated 68% of US households owned a pet and the 2019 survey reports that number is now 67%. A plateauing rate of pet ownership in the US paired with a static volume of pet food sales indicates growing spending in this category is the result of increased pricing and the amplified number of sales of premium pet food with high-quality ingredients.
根据这项研究,美国市场上最常购买优质宠物食品,其次是普通宠物食品和天然宠物食品。APPA 2018 年的调查显示,68% 的美国家庭拥有宠物,而 2019 年的调查报告该数字现在为 67%。美国宠物拥有率趋于平稳,宠物食品销售量保持不变,这表明这一类别的支出增长是价格上涨和优质宠物食品销售数量增加的结果。
“In the coming year, we anticipate steady growth in the pet food category thanks to opportunities that reside in specialized diets, targeting the aging pet population and pets with unique dietary needs,” Vetere said. “The availability of fresh food options and subscription delivery programs is also expected to increase spending in this category.”
“在来年,我们预计宠物食品类别将稳步增长,这要归功于特殊饮食中的机会,针对老龄化的宠物种群和具有独特饮食需求的宠物,”Vetere 说。“新鲜食品选择和订阅交付计划的可用性也有望增加这一类别的支出。”
The survey also indicated that in the overall pet industry, including sales and behaviors in the veterinary care, supplies/over-the-counter medications, live animal purchases and other services markets, pet owners predominantly visited pet superstores to purchase products and services over independent or pet specialty stores and pet retail chains, such as PetSmart or Petco.
调查还表明,在整个宠物行业,包括兽医护理、用品/非处方药、活体动物购买和其他服务市场的销售和行为,宠物主人主要到宠物超市购买产品和服务,而不是独立或宠物专卖店和宠物零售连锁店,例如 PetSmart 或 Petco。
Additionally, slightly more than 50% of dog and cat owners made at least one online purchase for their pet in 2018, with an average of about five online purchases per pet owner.
此外,略超过 50% 的狗和猫主人在 2018 年为他们的宠物进行了至少一次在线购买,平均每位宠物主人进行了五次在线购买。
The average amount pet-owning households spent on pet food in 2018 totaled $259 for dog owners and $228 for cat owners. Average spending on treats came to $76 for dog owners and $58 for cat owners, and dog owners spent an average of $51 on chews. More than 90% of dog owners and 86% of cat owners reported buying treats for their pet in 2018, according to the survey.
2018 年,拥有宠物的家庭在宠物食品上的平均花费总计为狗主人 259 美元和猫主人 228 美元。狗主人在零食上的平均支出为 76 美元,猫主人为 58 美元,狗主人在咀嚼食品上的平均支出为 51 美元。调查显示,超过 90% 的狗主人和 86% 的猫主人报告说 2018 年为他们的宠物购买了零食。
The latest Pet Owners Survey was conducted using updated methodologies to create a more nationally representative sample of pet ownership in the US and reflect both the research objectives and overall pet market, according to APPA.
根据 APPA 的说法,最新的宠物主人调查是使用更新的方法进行的,以创建更具全国代表性的美国宠物所有权样本,并反映研究目标和整体宠物市场。
“We are proud of our latest study, as it’s nationally representative and features a broad range of data that goes far beyond consumer purchasing behaviors,” Vetere said. “With such a large pool of respondents, the margin of error is extremely low, providing us with the most accurate and detailed report of pet ownership in the US on record.”
“我们为我们的最新研究感到自豪,因为它具有全国代表性,并且具有远远超出消费者购买行为的广泛数据,”Vetere 说。“拥有如此庞大的受访者群体,误差极低,为我们提供了有史以来最准确、最详细的美国宠物所有权报告。”
APPA conducts this annual survey of pet owners to provide a snapshot of pet ownership, categorical spending and give context to the modern pet industry in the US. The executive summary of the survey will be available on the APPA website in Spring 2019.
APPA 对宠物主人进行了这项年度调查,以提供宠物所有权、分类支出的快照,并为美国现代宠物行业提供背景信息。该调查的执行摘要将于 2019 年春季在 APPA 网站上提供。
“For 30 years, APPA’s National Pet Owners Survey has been one of the foremost providers of consumer insight research in the pet market,” Vetere said. “I look forward to seeing how members of the pet care community use these new findings to improve our pets’ quality of life.”
“30 年来,APPA 的全国宠物主人调查一直是宠物市场消费者洞察研究的主要提供者之一,”Vetere 说。“我期待看到宠物护理社区的成员如何利用这些新发现来提高我们宠物的生活质量。”